The Eye

MONA, the Museum of Old and New Art, is one of the world’s most notoriously unique and controversial art galleries. They’re proudly ‘not for everyone’, and exhibit art that can be confronting and uncomfortable. Rather than just talk about it, we wanted to demonstrate this feeling, so we used Youtube’s skippable pre-roll format to create a test for viewers – a visceral experience that challenges you, just as the museum does.