#MacItBetter

To remind the world just how iconic the Big Mac is, we released its most legendary ingredient – Special Sauce – by itself. For the first time, people could make anything taste like the Big Mac. The campaign earned billions of views, spawned an international black market and raised thousands of dollars for charity. McDonald’s also sold more Big Macs than any other month in Australian history.

Press: BBC, Mashable, Le Huffington Post