McDonald’s All Day Breakfast Launch

McDonald’s didn’t serve breakfast after 10.30am. It was the bane of many Australians’ existence, and they weren’t quiet about it – taking to social media to tell the world about their suffering. So to announce the launch of All Day Breakfast, we responded to the very people who had been asking for it.

There were tens of thousands of tweets to choose from. But after an extremely vigorous legal vetting process, we ended up with three. Here they are.